Grow your beauty brand internationally.
OpenBorder helps beauty and skincare brands sell in 180+ countries — with the compliance, fulfillment, and conversion infrastructure built specifically for the way beauty sells globally. Live in 2 weeks.
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International growth. Built for beauty.
From compliance to customer experience, we handle the complexities of taking beauty brands global.
Beauty compliance is hard. We've already solved it.
The EU bans over 1,300 cosmetic ingredients. The UK has its own post-Brexit rules. Each market has labeling, registration, and certification requirements. We handle all of it — so it stops being the reason your team deprioritizes international expansion.
Ingredient and formulation review.
Every product reviewed against ingredient bans and restrictions per market. Issues surfaced before launch — not at the border.

Labeling and registration done.
INCI labeling, Cosmetic Product Notification, UK Responsible Person — handled. You don't manage the regulatory process.

Compliance updated, automatically.
Regulations change. We track changes across markets and adjust your compliance setup so you stay ahead of them.

How DRMTLGY went global

DRMTLGY is a medical-grade skincare brand that scaled internationally across UK, EU, Australia, and Singapore. The compliance and operational side could have slowed expansion to a halt. Instead, OpenBorder handled ingredient review, labeling, registrations, and customs — so the brand focused on growth.
International sales grew 5×. ROAS lifted 41%. International profitability went up 36%. UK/EU shipping costs dropped 32%. Singapore — entirely unexpected — became the brand's fourth-largest market by revenue.
Take your beauty brand global.
From product compliance to international shipping and marketplaces, everything you need to reach more customers globally.
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Product compliance
Review, registration, and certification across every market. Handled before launch.

Cross-border shipping
Ship internationally to 180+ countries. 3–7 day delivery. DDP at checkout.

International marketplaces
Amazon FBA across UK, EU, US, CA, AU and TikTok Shop UK & US where beauty performs particularly well.
Frequently asked questions
How does OpenBorder handle EU and UK cosmetic regulations?
Based on your shipping setup, whether cross-border or in-country fulfillment, OpenBorder assesses the relevant regulatory requirements. As needed, we help with label reviews, claims reviews, local registrations, testing, and responsible person designations.
Do I need to reformulate products to sell internationally?
Sometimes. Some markets have ingredient bans that mean a product can't be sold there in its current form. We tell you which products this affects, what your options are — reformulation, alternative SKUs, or skipping that market — and what's possible without changes.
What happens when I launch a new product?
Every new SKU goes through the same compliance review against the rules of every market you sell to. This makes it easy to continuously launch new products to your international catalog.
Can OpenBorder support beauty brand expansion to TikTok Shop UK & US?
Yes. We're one of the few third-party Merchant of Record providers for TikTok Shop in the UK and US, so you can sell on the channel without setting up a local entity or hiring local staff.
How do you handle returns for beauty products?
We provide a number of returns options, including local returns and disposal in the destination market. For example, a customer in Australia can return an item locally and have it disposed of there, avoiding expensive shipping costs to send it back to your home country while maintaining a healthy returns policy that supports conversion.
Take your beauty brand international. Compliantly.
We'll get you live in 2 weeks. And handle the compliance, fulfillment, and growth — in every market you sell.
Request a demo
- 180+ countries
- Compliance handled
- DDP at checkout