About

Us

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HISTORY

OpenBorder started as an internal platform of a larger consumer holding company – Pangaea Holdings.

We started our international journey in 2018 when we set out to build the “Rocket Internet for DTC.” We noticed several macro trends that suggested that US brands were missing out on a large opportunity to market their brands internationally.

Within 4 years, we incubated 2 brands and had our first 100M run rate moment. At this time, 50% of our revenue was outside the US. However, getting that traction wasn’t easy. We ran into issues across logistics, marketing, compliance and finance.

SOLUTION

We never wanted to build OpenBorder. For years, we invested onto our platform to deliver the best customer experience possible, tackling nasty problems across technology, logistics, accounting and compliance.

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SOLUTION

We never wanted to build OpenBorder. We just wanted to grow our brands, but at each step as we tried to better localize into our biggest markets or add new ones, we found ourselves investing into our own internal platform.

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We now focus on empowering entrepreneur and execs of leading brands to build businesses at global scale across channels.

We built several first-of-kind features to deliver the best customer experience possible with a 50 person x-functional team solely focused on international.

We’ve expanded our platform beyond US only customers and believe we can help power the emerging global e-commerce megatrend.

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MISSION

Every merchant

can be global.

E-commerce has created 100k+ entrepreneurs over the last decade with 1000 new millionaires being created in America alone everyday.

These businesses will inherently be more global than ever before and they're going to need help to fulfill their potential. That’s where we come in.

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Career

We’re a globally distributed team hiring across functions. We’re backed by leading, global technology and consumer investors Peak XV (Sequoia Capital India), Eurazeo, DST, to name a few.

If you are interested in our mission to help entrepreneurs reach their global potential, please checkout our careers.

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