Sell wholesale and retail. Internationally.
Sell directly to customers in 180+ countries — with the same checkout, the same control as your home store. We handle everything between your store and your customer's door.


















Retail expansion without the operational drag.
International retail involves shipping bigger volumes, more complex compliance, and more demanding partners than DTC. We've built the infrastructure for all of it.
Cross-border B2B logistics.
Bulk shipments to international retailers and distributors. Through our carrier and 3PL network, we handle the logistics of getting your product to retail partners in every market we serve.
.png)
Retail-grade compliance.
Retail distribution comes with its own compliance layer — labelling, documentation, partner-specific requirements. We handle it alongside the standard cross-border compliance work.

One platform across DTC, marketplaces, and retail.
Run all three channels from one platform. Your DTC store, your Amazon and TikTok Shop presence, and your retail distribution — coordinated together rather than split across vendors.

Local fulfillment for retail markets.
For markets where you've established retail presence, we add in-country fulfillment — so retail partners get faster lead times, and your DTC and marketplace customers in the same market get faster delivery too.
.png)
The omni-channel international playbook.
Most cross-border platforms run one channel. We run three — because the brands that scale internationally use all of them.
DTC
Your own international store. The foundation of brand identity and customer relationship in every market.
Marketplaces
Amazon and TikTok Shop. Where customers in every region discover and buy products outside your DTC channel.
Retail
Wholesale and retail distribution. The third channel that turns international from a digital strategy into a real market presence.
The platform for international growth.
Retail is one of three channels OpenBorder runs. Most brands start with one and grow into all three.

International DTC
Your international store, with localised checkout and conversion tools — the foundation of brand identity in markets.

International marketplaces
Amazon FBA globally and TikTok Shop UK — managed by us. New revenue channels alongside your DTC and retail presence.

International fulfillment
Local warehousing across markets. Retail partners get faster lead times. DTC & marketplace customers get faster delivery.
Frequently asked questions
What does "international retail" mean for a DTC brand?
International retail covers wholesale, distribution, and retail-partner relationships in markets outside your home country. For a DTC brand, it usually means selling through retail partners, distributors, or specialty stores — alongside your DTC and marketplace channels.
Can OpenBorder fulfill bulk retail shipments?
Yes. We support bulk and B2B shipments through our carrier and 3PL network — alongside individual DTC orders. The same platform handles both volumes.
Do I need to set up a local entity to sell to international retailers?
It depends on the market and the retail partner's requirements. In many cases, our IOR and MOR services handle the legal layer without you setting up a local entity. We assess what's needed per market during onboarding.
Can I run DTC, marketplaces, and retail through OpenBorder at the same time?
Yes. That's how most of our customers operate. One platform handles all three channels — same compliance layer, same dashboard, same team. The channels coordinate rather than compete.
Does international retail require in-country fulfillment?
Not always. For some retail relationships, cross-border bulk shipping works fine. For larger or higher-frequency retail partners, in-country fulfillment usually makes more sense — faster lead times, lower shipping cost. We help you decide what's right per market.
Build the third channel in your international growth.
We'll handle the logistics, compliance, and distribution. You focus on the retail relationships that grow the channel.
Request a demo
- Wholesale-ready logistics
- Retail-grade compliance
- One platform, three channels
