Run international DTC like your home market
Sell directly to customers in 180+ countries — with the same checkout, the same control as your home store. We handle everything between your store and your customer's door.
Everything you need to sell DTC in every market you want
International DTC isn't just shipping. It's checkout, compliance, payments, returns, and support — every layer working together.
A localised store in every market.
Local currency. Tax-inclusive pricing. Local payment methods. Country-aware merchandising. Each market gets the experience that converts best for it — without you building separate stores.
One legal entity. Zero local entities.
We become your Importer of Record and Merchant of Record where needed — so your products clear customs, comply with local rules, and reach your customer. You don't open a single local entity.
Cross-border shipping done right.
Ship orders to UK, CA, AU, EU, and more regions with 3–5 day delivery. Duties and taxes calculated at checkout — no surprise fees at the door. For your biggest markets, we add in-country fulfillment.
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A growth team alongside yours.
Dedicated Slack channel. Country-level performance insights. International ad strategy. Operators who've scaled DTC internationally themselves — working on your business, not just your tickets.
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Why your DTC brand wins with OpenBorder.
Five things DTC brands tell us they wish they'd had earlier — built into OpenBorder from day one.
$0 setup fee.
We don't charge anything for setup. Most cross-border platforms charge thousands to onboard you. We don't believe getting started should cost you.
As low as 1–2.5% platform fee.
Most cross border solutions charge 4–9% on every dollar of GMV. We charge 1–2.5%. On $10M of international revenue, that's hundreds of thousands back in your business — every year.
Marketplace launch support.
Most cross-border platforms leave Amazon and TikTok Shop out of scope. We help you launch and manage them too — alongside your DTC channel. One platform for every revenue line.
Bring your own carrier flexibility.
You have flexibility to bring your own negotiated rates and carrier relationships. We don't force you to use ours. We don't interfere with what's already working.
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Dedicated support for everyone.
Real-time Slack support — whether you're a small brand or a large one. Same team. Same response times. Same level of strategic input. No tiers. No premium support upgrades.
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How OBVI works with us
$12M+ International DTC revenue engine. Day-one profitability.
“Obvi had been treating international as a secondary revenue stream, with small order volume, no real strategy, and low priority. After moving to OpenBorder, international DTC went from an afterthought to a core growth driver. Revenue grew 7x in 12 months. ROAS in international markets was nearly 2x higher than domestic. International now accounts for over 30% of total revenue.”
Ronak Shah — Co-Founder & CEO, Obvi
Read the full story
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The platform for international growth.
DTC is one channel. OpenBorder runs every channel — DTC, marketplaces, and retail — from one platform.
International marketplaces
Amazon FBA globally and TikTok Shop UK — managed by us. New revenue channels alongside your DTC store. No new headcount.
International retail
Wholesale and retail distribution internationally. The third channel in your global revenue mix.
Conversion rate optimisation
Localised checkout, delivery promise, smart pricing, and A/B testing — to lift conversion across every DTC market.
Frequently asked questions
Do I need to build a separate Shopify store for each market?
How is this different from just enabling Shopify Markets Pro?
Can I keep using my existing Shopify apps and integrations?
How fast can I be live in a new international market?
Run international DTC like it's your home market.
We'll get you live in 2 weeks. And give you everything you need to scale international DTC into a real growth channel.
Request a demo
- 180+ countries
- $0 setup fee
- 1–2.5% platform fee
