We launched in 2018 with a simple idea: use social media and direct-to-consumer platforms to build globally disruptive brands.Open Border is our platform that gives you the brand the ability to scale internationally, just like what we've accomplished with our own. We deal with all the complexity of international cross border commerce from tax to fulfillment.
We're a team of brand operators with deep experience across brand building, performance marketing, product development, and global expansion. We've scaled our own brands and are excited about helping the next wave of digital consumer entrepreneurs.
Lumin Skincare and Meridian Grooming are our first two brands that not only grew loyal customer bases, but have accelerated broader consumer trends. At the end of 2021, our annual run rate was close to $85M USD.